Never Say Never Music: Forging a Bold New Path with Empowering Anthem “Be Who You Wanna Be (BWYWB)”
The air crackles with anticipation as Never Say Never Music, a collective reborn and radiating from their base in Newcastle, Australia, unleash their first sonic offering of 2025: the electrifying single “Be Who You Wanna Be (BWYWB)“. Following a significant refresh in mid-2024, this vibrant ensemble, a unique tapestry woven from Asian fusion and the threads of Australian culture, returns with a clear and resonant message: embrace your true self, overcome adversity, and reach for your highest aspirations.
At the heart of Never Say Never Music lies the potent songwriting synergy of lead members Eilley and Jez, a dynamic daughter-father duo whose creative vision is amplified by the talents of Kranney, Grimsey, and Son Truong. Their music is not merely a collection of notes and rhythms; it’s a journey of self-discovery, a sonic cartography charting the course from one’s current station to a brighter, more empowered horizon. As the band eloquently states, their ethos revolves around inclusivity, a heartfelt desire to connect with and uplift those navigating life’s inevitable storms.
This spirit of empathy and encouragement pulses through every beat of “Be Who You Wanna Be (BWYWB)“. The track itself is a compelling sonic fusion, a vibrant tapestry where the infectious energy of Asian Pop intertwines seamlessly with the raw dynamism of urban street sounds. The foundation is laid by a lively mid-tempo rhythm, a skittering, trap-influenced percussion that provides a compelling forward momentum. Above this rhythmic bedrock, thrusting and sinuous basslines dance with evocative synth and string motifs, creating a sonic landscape that is both contemporary and deeply textured.
Layered atop this captivating instrumental are the dual vocal forces of Never Say Never Music. Sweet, melodic pop hooks possess an immediate and undeniable charm, drawing the listener in with their infectious quality. These melodic passages are then sharply contrasted and brilliantly complemented by cutting-edge rap verses, delivered with conviction and lyrical dexterity. This interplay between melodic sweetness and rhythmic sharpness is not just a stylistic choice; it’s a powerful tool that allows the band to communicate their message with clarity and impact to a global audience, transcending both genre and generational divides with remarkable ease.
Delving into the lyrical heart of “Be Who You Wanna Be (BWYWB)” reveals a powerful and universal message of resilience and self-acceptance. The track opens with an emphatic call to action, acknowledging the struggles and hustles that define the human experience. It’s an anthem for those facing challenges, a resounding affirmation that the capacity to overcome lies within. The core sentiment, reiterated throughout the song, is a liberating decree to shed external pressures and embrace one’s authentic self. It champions the pursuit of dreams, urging listeners to rise above limitations and wear their metaphorical crowns with pride.
The lyrics paint vivid imagery of inner strength and outward expression, encouraging individuals to shine their unique light for the world to witness. There’s a strong emphasis on the importance of support systems – family, friends, and community – as anchors during turbulent times. The song acknowledges that courage may waver, and that’s perfectly acceptable. It advocates for patience and self-compassion, reminding listeners that blessings often unfold in their own time.
Through metaphors of storms and flames, the lyrics highlight the transformative power of adversity, suggesting that each challenge overcome builds character and strengthens one’s identity. The importance of vision and inner calling is underscored, urging listeners to actively pursue their goals with unwavering determination. When feelings of inadequacy arise, the message is clear: reach beyond perceived limitations, tap into your inherent strength, and soar.
The incorporation of phrases in Mandarin and Japanese adds another layer of cultural richness and reinforces the band’s commitment to inclusivity. The Mandarin lines translate to a powerful affirmation of self-acceptance and the notion that life is, at its core, a joyful game to be embraced authentically. The Japanese phrases touch upon the profound significance of family, contrasting fleeting material pleasures with the enduring value of familial bonds. This multilingual approach not only broadens the song’s appeal but also underscores the band’s unique cultural identity.
Later in the track, the lyrics delve deeper into the importance of authenticity and integrity. They champion truthfulness and the power of genuine self-expression as catalysts for inspiration. The message shifts slightly to emphasize the value of hard work and dedication as the true currency for achieving one’s aspirations, subtly contrasting this with a superficial desire for mere success without substance. The most profound treasures in life are identified not as accolades or possessions, but as the unwavering support of family, the vitality of health, and the bonds of true friendship.
The evocative inclusion of a đàn tranh (Vietnamese zither) instrumental interlude provides a moment of serene reflection, a beautiful sonic bridge that further underscores the band’s Asian influences and adds a layer of intricate musicality to the track.
Ultimately, “Be Who You Wanna Be (BWYWB)” is more than just a catchy tune; it’s an anthem of empowerment, a sonic embrace for anyone striving for a better version of themselves. Never Say Never Music has crafted a compelling and resonant track that not only showcases their unique genre-bending sound but also delivers a vital message of self-belief and the unwavering power of human connection. With this powerful first offering of 2025, Never Say Never Music are not just crossing boundaries; they are building bridges of hope and inspiration for a global audience, inviting everyone to rise, chase their dreams, and proudly declare, “Be Who You Wanna Be“.
OFFICIAL LINKS:
Website – https://neversaynevermusic.com
Instagram – https://www.instagram.com/nsnmusicaustralia
Tiktok – https://www.tiktok.com/@nsnmusicaustralia
Spotify – https://open.spotify.com/track/3mtpZwzaINAobEEJTzffjy?si=8131b361afd6467a
Apple Music – https://music.apple.com/us/album/be-who-you-wanna-be-bwywb-single/1806098456
